eCommerce

Commerce,
in motion.

Great commerce is not a theme with a cart. It is product storytelling, frictionless discovery, a checkout that removes doubt, and the integrations that keep inventory, payments and fulfilment in sync behind the scenes.

A Who it’s for

Built for teams who expect more from their digital work.

  • Brands moving from a marketplace or template store to an owned experience
  • Retailers whose catalogue, variants or pricing outgrew their current platform
  • Businesses that need their store connected to inventory, ERP, CRM or fulfilment systems

B Problems we solve

  1. 01Shoppers who browse but don’t find the right product
  2. 02Checkout abandonment caused by friction and uncertainty
  3. 03Manual work caused by disconnected inventory and order systems
  4. 04Slow product pages on mobile, where most shopping happens

Signature

The path to purchase.

Order pipeline: Discover, Evaluate, Decide, Checkout, Fulfil and Return, with a loyalty loop from Return back to DiscoverInOutLoyalty loop01 Discover02 Evaluate03 Decide04 Checkout05 Fulfil06 ReturnOrder pipeline: Discover, Evaluate, Decide, Checkout, Fulfil and Return, with a loyalty loop from Return back to DiscoverOut01 DiscoverSearch, collections, editorial02 EvaluateProduct detail, reviews, comparison03 DecideVariants, pricing, delivery clarity04 CheckoutFewer steps, trusted payment05 FulfilInventory, shipping, notifications06 ReturnAccounts, subscriptions, loyalty

Capabilities

What we do.

01Experience design
Brand-led product pages, collections and editorial commerce.
02Conversion architecture
Navigation, search and filtering designed around real buying decisions.
03Checkout UX
Fewer steps, clearer costs and trust signals at the moment of decision.
04WooCommerce engineering
Custom themes, product types, pricing rules and extensions.
05Integrations
Payments, subscriptions, inventory, shipping, CRM and analytics connections.
06Performance
Fast product and category pages — especially on mid-range phones.

Approach

How we think about it.

  1. 01

    Start with the buying decision

    We map what customers need to know, feel and trust before they commit.

  2. 02

    Design the catalogue as data

    Attributes, variants and relationships are modelled so discovery scales with the range.

  3. 03

    Measure, then refine

    Privacy-respecting analytics and a post-launch roadmap turn assumptions into evidence.

Process

  1. 01 Discover
  2. 02 Define
  3. 03 Design
  4. 04 Build
  5. 05 Test
  6. 06 Launch
  7. 07 Evolve

F Technology

Tools we trust.

Chosen per project — never for their own sake.

  • WooCommerce
  • WordPress
  • Headless commerce
  • Payment gateways
  • REST & webhooks
  • Analytics (consent-aware)

Selected work

Related work.

  • Commerce
  • Web
2026

Commerce Platform

The store behind a paid WordPress plugin: Stripe Checkout embedded in presssentinel.com, a licensing server that issues and moves keys, and a plugin that trusts only Ed25519-signed answers — with a seven-day grace if the server ever goes quiet.

Client
WPress Sentinel — in-house product
Industry
Software sales · Licensing

H FAQ

Questions, answered.

01Which eCommerce platforms do you work with?

Our core platform is WooCommerce, which we extend with custom functionality when off-the-shelf plugins fall short. We also build custom and headless commerce front-ends where the experience demands it. We’ll recommend a platform based on your catalogue, operations and growth plans.

02Can you connect our store to other business systems?

Yes — integrations with payment providers, shipping, inventory, accounting, CRM and marketing tools are a regular part of our commerce work, using official APIs and webhooks wherever they exist.

03Can you improve our existing store instead of rebuilding it?

Often, yes. We can audit UX, performance and code quality and recommend a phased improvement plan when a full rebuild isn’t justified.

Building or rebuilding a store?

Tell us what you’re creating — we reply within two business days.

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