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Plugin Development

Functionality
that doesn’t
exist yet.

When the plugin you need doesn’t exist — or the one you have is holding your business hostage — we engineer it. Purpose-built WordPress and WooCommerce plugins with clean architecture, clear interfaces, tests and an upgrade path.

Start a project Our approach

A Who it’s for

Built for teams who expect more from WordPress.

  • Businesses with workflows that off-the-shelf plugins can’t model
  • Teams replacing a fragile stack of overlapping plugins with one maintainable system
  • Product companies that need a WordPress integration for their own platform

B Problems we solve

  1. 01Manual processes that should be automated
  2. 02Data trapped between WordPress and your other systems
  3. 03Plugin conflicts, abandoned code and security risk
  4. 04Admin screens that slow your team down

Signature

Architecture, not add-ons.

Conceptual plugin architecture: eight modules connected to a plugin corePlugin core01 Admin UI02 REST API03 Blocks04 WooCommerce hooks05 Scheduler / queue06 Data layer07 Integrations08 Security
Modules
my-plugin/
├─ my-plugin.php              # bootstrap + requirements
├─ src/
│  ├─ Core/Plugin.php         # container + hook registry
│  ├─ Admin/SettingsPage.php  # settings API + caps
│  ├─ Rest/Controller.php     # permissions + schema
│  ├─ Blocks/                 # block.json + render
│  ├─ Woo/CheckoutHooks.php   # actions + filters
│  ├─ Jobs/SyncJob.php        # Action Scheduler
│  ├─ Data/Repository.php     # tables + migrations
│  ├─ Integrations/Crm.php    # retries + webhooks
│  └─ Security/Guard.php      # nonces + sanitising
├─ tests/                     # PHPUnit
└─ uninstall.php              # clean removal

Capabilities

What we do.

01Custom business workflows
Approvals, bookings, quoting, member areas — modelled precisely.
02WooCommerce extensions
Pricing logic, product types, checkout rules, fulfilment hooks.
03API integrations
Robust connections to CRMs, ERPs, payment and data services.
04Admin tools
Purpose-built dashboards and settings screens your team actually wants to use.
05Custom Gutenberg blocks
Dynamic and static blocks with sensible editor controls.
06Automation
Scheduled jobs, queues and event-driven processes that run reliably.
07Custom data systems
Custom tables and models when post meta isn’t the right tool.
08Security-conscious engineering
Capability checks, nonces, validation, escaping and prepared queries by default.

Approach

How we think about it.

  1. 01

    Specify the contract

    Inputs, outputs, permissions and failure modes are defined before implementation.

  2. 02

    Build in modules

    Small, testable services with clear hooks — so features can be added without rewrites.

  3. 03

    Ship with confidence

    Automated tests, coding standards, versioned releases and documentation.

Process

  1. 01 Discover
  2. 02 Define
  3. 03 Design
  4. 04 Build
  5. 05 Test
  6. 06 Launch
  7. 07 Evolve

F Technology

Tools we trust.

Chosen per project — never for their own sake.

  • PHP 8
  • WordPress Plugin API
  • Hooks & filters
  • WP REST API
  • Action Scheduler
  • Custom tables
  • PHPUnit
  • WordPress Coding Standards

Selected work

Related work.

  • WordPress
  • Applications
  • Web
2026

JOVION

An AI website agent that lives inside WordPress. It reads the real site before it answers, then does the work — updates, audits, content and page-builder edits — once the owner says yes.

Client
PerfectPixels — in-house product
Industry
WordPress software · AI
  • WordPress
  • Applications
  • Web
2026

WPress Sentinel

WordPress security that monitors, protects, fixes and verifies. A free 36-point external scan shows what an attacker sees; the plugin then closes the gaps from the inside, with one-click fixes, safe updates that roll back on their own and backups that are proven to restore.

Client
PerfectPixels — in-house product
Industry
WordPress security

H FAQ

Questions, answered.

01Will a custom plugin survive WordPress updates?

We build on WordPress’s public APIs, follow its coding standards and version our releases, which keeps plugins compatible as core evolves. Maintenance plans cover testing against new WordPress and PHP versions.

02Who owns the plugin code?

Ownership and licensing are agreed in the project contract. Typically, clients own the custom code written for them.

03Can you fix or extend a plugin someone else wrote?

Yes. We start with a code review covering security, performance and maintainability, then recommend whether to extend, refactor or replace it.

Insights

Related reading.

  1. 01Security

    WordPress Security Hardening: Essential Protection Strategies for Toronto Businesses in 2026

    · 6 min read
  2. 02Development

    Website Project Management Best Practices: How Toronto Businesses Can Launch On Time and On Budget in 2026

    · 5 min read
  3. 03WordPress

    WordPress vs Custom Website Development: Which Is Right for Toronto Businesses?

    · 3 min read
  4. 04Security

    Website Security Toronto: Essential Protection Strategies for Businesses in 2026

    · 3 min read

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